The Mystery Behind '4:44' Solved

June 8, 2017

USA Today

The mystery behind the 4:44 banners have been solved.  Banners containing the ‘4:44’ began popping up all around NYC yesterday and people began speculating that JayZ was up to something.  Perhaps a new album? Or an collaboration with Beyonce?  But no such thing. 

The sequence in numbers pertains to a movie.  It’s actually a film involving Mahershala Ali, Lupita Nyong’o and Danny Glover. No more details have been released but I’m kinda bummed.