Here Is Why You Cant Just Buy One Thing At Target

November 13, 2018


The "Target effect" is real! You know the, I only need to get one thing at Target and then you leave with a basket full! 

Yeah we all do it and now an expert says there are several reasons people can't just buy one thing at Target.

First off, this psychologist suggests that the lighting and the bright colors at the store brightens your mood! So a happy shopper is a more spendy shopper!

He also says Target is also very clever at placing things in strategic places to boost cross-selling, and many stores now are rolling out lifestyle settings that help shoppers visualize the goods in their own home. 

And last but not least, Target also employs "psychological pricing" which gives you the impression that you're getting a deal, when you really aren't.