Nike Launching Shoe Subscription Service For Kids Shoes At A Fixed Price

August 13, 2019

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The NY Post  reported that Nike is launching a sneaker subscription service for kids, ages 2 to 10.

The Nike Adventure Club will sell sneakers for $20, $30 and $50 a month.

This is convenient for parents since kids feet are consistently growing. Nike will also include a sizing chart in the form of a fridge magnet to help parents measure their children's feet.

Club members will receive a notice every time a new sneaker is released. Nike is trying to build brand loyalty and offer parents the opportunity to buy shoes at fixed prices.